![]() However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more. Description Well-established fashion brand Eileen Fisher has traditionally appealed to older women. How is the Eileen Fisher brand story embodied in its. Eileen Fisher: Repositioning the Brand 1. 4 MKTG 278 Spring 2018 Professor Patti Williams Course Requirements and Grading Your overall course grade will reflect your fulfillment of the requirements based upon the following. ![]() Case: Porsche: The Cayenne Launch Additional materials may be posted on Canvas throughout the course. Case: EILEEN FISHER: Repositioning the Brand 10. On the basis of a qualitative exploration of the American Girl brand that is both deep and broad, the authors posit that an emotionally powerful brand is best understood as the product of a complex. This case explores the challenges of appealing to new target markets, without alienating existing customers. But, repositioning the brand has proven to be harder than expected.
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